IMac and Oakly Examples

Who is your Ideal Customer?

What Pain Points do you Solve?

What kind of personality do you have?

Who?What is your competition?

How do You make you customers feel?

How you are different?

What’s you story?

Typography

Can be used to set tone of voice.

Don’t go straight to Sans Serif, try different types of font for types of different tones.

Fashion Brands as an example.

Naming

Mindmapping - How to get a name