Service Design 101

Service - Buying and Selling a Car Example

• Social Media
• Online Car Sales
• Dealerships
• Loan/Finance

Buying and Selling a House

• Estate Agent
• Online Sales
• Mortgages/Bank
• Survey

Service Design - Service design is the activity of planning and arranging people, infrastructure, communication and material components of a service in order to improve its quality, and the interaction between the service provider and its users.

Service Design Principles

Human Centred

Collaborative

Iterative

Sequential

Real

Holistic

Service Blueprint Example

https://www.nngroup.com/articles/service-blueprints-definition/