For this lesson, the focus was on exploring the dynamics of micro and macro interactions, delving into how these subtle and overarching elements shape user experiences. To exemplify these concepts, I turned to the SpaceX website, a prominent case study discussed in our class.
Micro-interactions within the SpaceX website are predominantly characterized by brief, yet impactful animations. These animations imbue a sense of precision and immediacy, akin to the sharp maneuvers of a spacecraft. One notable instance is observed in the navigation menu: upon hovering over any menu option, a concise line swiftly underscores the text. This animation, reminiscent of a rocket's trajectory, originates from the left and elegantly traverses to the right. Upon clicking or moving away from the option, the line retracts with the same precision, mirroring the liftoff and subsequent return of a rocket.
Furthermore, throughout the website, subtle animations enhance the textual content. As users scroll through the pages, text elements gracefully transition, adding a layer of dynamism and engagement to the browsing experience. These animations, though seemingly minor, contribute to the overall fluidity and coherence of the site, akin to the seamless choreography of a space mission.
In essence, the SpaceX website serves as a compelling example of how meticulous attention to micro-interactions can elevate the user experience, creating a digital environment that resonates with the precision and innovation emblematic of the aerospace industry.
Refences
https://www.onething.design/blogs/micro-interactions
https://www.interaction-design.org/literature/article/micro-interactions-ux
Class Notes
Mirco vs Marco Interactions
Designing Interactions
New York Times SnowFall Story (2012)
The Boat Interactive Story
SpaceX
One Page Love
Immersive Experiences
Scrolling
Animations