The Norman Door
“The Norman door is basically any door that's confusing or difficult to use. It was named after (and not by) design guru Don Norman to define this all-too-common design foible. To determine if a door is “Norman,” ask yourself whether the door makes sense as you approach it.”
Focus upon the people
Find the right problem
Define your audience, Desktop research and Interview / focus groups.
Think of everything as a system
Customer Journey Map
Always Validate your design
Always need feedback,
Amazon - Website, Alexa/Echo, Kindle, Delivery/Staff, Email, Packaging, TV Adverts, AWS, Prime
Spotfiy - Website, App, Free/Paid, Adverts, Hyperlinks, Smart Devices
Ulster Uni. - Website, Open Days, Buildings, Staff, Social Media
History